Wednesday, 17 December 2014

Rihanna, Creative Director For puma













Rihanna is adding another job to her résumé. The fashion icon has been named Creative Director of Puma.

The 26-year-old will oversee the direction of the sporting brand’s womenswear line.The singer got right to work, flying to Puma’s headquarters in Herzogenaurach, Germany, on Monday to meet with the design team and pick out colors, styles, and discuss the line’s direction.

As part of a multi-year partnership, Rihanna will take a hands-on approach with Puma’s fitness and training line, including apparel as well as shoes.She “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company said in a statement.In her new role, she will also act as Puma’s global brand ambassador, joining Jamaican sprinter Usain Bolt and football star striker Mario Balotelli, and star in Puma’s fall 2015 ad campaign.
Rihanna has previously modeled for fashion brands including Gucci, Emporio Armani, and Balmain.






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